A Personal Welcome to Our New Innovation Hub
NEW INNOVATION HUB LAUNCH
A place where ideas come to life!
When Young Spirits was first started back in 2019, our mission was simple: to help brands – big or small – bring their spirits to life in the best possible way. Since joining, I’ve seen first-hand just how much creativity, passion, and sheer grit goes into new product development (NPD). But I’ve also seen the obstacles – from long lead times to rising costs and, frankly, the frustrations that can come with trying to get a new idea out into the world quickly and sustainably.
That’s why I’m so excited to finally share something we’ve been working on behind the scenes for a while now: our brand new Innovation Hub.
“For me, this isn’t just a new room or facility – it’s an idea brought to life. It’s a place where brilliant minds can gather to test, taste, tweak, and transform concepts into bottles on shelves. It’s where your ‘what if?’ moments can turn into ‘why not right now?”
Barbara Russell Scott
Managing Director, Young Spirits
So, what makes our Innovation Hub special? Well, we’ve invested in the best tools, tech, and talent to help brands of all shapes and sizes speed up their development process without compromising on creativity or sustainability. From our interactive design studio to our sensory nosing area, from our library of eco-friendly materials to our prototyping unit for small batch runs – it’s all here, under one roof.
One of my favourite features is our tasting and collaboration space. I can’t wait to see brand teams sitting around the table, bouncing ideas off each other, sampling new spirit profiles, and working with our team to make those ideas a reality – sometimes in just a few hours or days, rather than months.
I genuinely believe that agility is the future for our industry. Consumer trends move so quickly, and brands need to move quickly too. This Hub is our way of giving our clients a real competitive edge – the ability to experiment, learn, refine and launch with confidence, supported every step of the way by our amazing team.
We’ve already welcomed our first clients through the doors, and seeing their excitement makes all the late nights and planning so worthwhile.
If you’re curious, I’d love you to find out more. You can always reach out to me or anyone in the team, or just drop us a line to come and see the Hub in person. I’m so proud of what we’ve created and I can’t wait to see the new ideas, brands and products that will grow from this space.
Here’s to a more innovative, agile, and exciting future for our industry.
Barbara Russell Scott
Managing Director, Young Spirits